When I was told the other day by my lecturer that Coca-Cola is an innocent brand, I was raising my eyebrows. How is a company that sells ridiculously sugary drink (108 gram sugar/1 litre bottle; or in plain English: 27.5 sugar cubes) and makes a lot of people addicted to it innocent?

I didn't think about it further until I saw someone drinking a bottle of Coca-Cola in Arnhem train station and couldn't help but noticing the text put on Coca-Cola's packaging: "zonder toegevoegde conserveermiddelen" meaning "without additional preservatives".

Out of curiosity, I went to a supermarket to compare Coca-Cola with its competitors. Do they all try to sell the same innocence? 








Apparently nope.

Looking back of the advertising campaigns of both Coca-Cola and Pepsi have done, it's beyond apparent who's playing as a saint.

Meeting a lesbian couple-who happen to be great friends of mine-for some drinks yesterday reinforced my point of view on gays: they really are happy people.

Another one:

Gay pride 2012 taking place in Amsterdam was almost as crowded as the last Dutch Queensday; however, no fights occurred.
Basically the celebration of two events were almost the same, gay pride made the whole Netherlands became pink; Queensday made it orange. Tons of (cheap) beers were involved. But gay pride was way friendlier: people smiled on street, the participants were very much open to talk to foreigners, none of them (or at least not that I know of after walking around for 4 hours) was racist to the Chinese by saying "ni hao" to all Asians like those ignorant people I saw on Queensday who sadly cannot differentiate Asians. Above all, no blood involved.

Gays are indeed the happiest creatures on earth.

Kaleidoskop Palsu: 29 Ways to Stay Creative: Found this great video! 29 WAYS TO STAY CREATIVE from TO-FU on Vimeo

Creativity has been misperceived by a lot of people. Some people only consider artists, designers, advertising professionals and other people working in the art industry as creatives. There is so much more than that.

Look around you and see that creative thinkers are everywhere - bloggers, writers, marketers, salespeople, chefs, even beggars.

Creativity is everywhere. Wouldn't you consider this creative?

















Spotted at the Dam Square, Amsterdam