When I was told the other day by my lecturer that Coca-Cola is an innocent brand, I was raising my eyebrows. How is a company that sells ridiculously sugary drink (108 gram sugar/1 litre bottle; or in plain English: 27.5 sugar cubes) and makes a lot of people addicted to it innocent?
I didn't think about it further until I saw someone drinking a bottle of Coca-Cola in Arnhem train station and couldn't help but noticing the text put on Coca-Cola's packaging: "zonder toegevoegde conserveermiddelen" meaning "without additional preservatives".
Out of curiosity, I went to a supermarket to compare Coca-Cola with its competitors. Do they all try to sell the same innocence?
Apparently nope.
Looking back of the advertising campaigns of both Coca-Cola and Pepsi have done, it's beyond apparent who's playing as a saint.
I didn't think about it further until I saw someone drinking a bottle of Coca-Cola in Arnhem train station and couldn't help but noticing the text put on Coca-Cola's packaging: "zonder toegevoegde conserveermiddelen" meaning "without additional preservatives".
Out of curiosity, I went to a supermarket to compare Coca-Cola with its competitors. Do they all try to sell the same innocence?
Apparently nope.
Looking back of the advertising campaigns of both Coca-Cola and Pepsi have done, it's beyond apparent who's playing as a saint.
If you visit both websites, you will also find which brand shouts more about what they do good for the society and environment.
Coca-Cola clearly plays innocent. And brilliantly.
